Business Mentor · Skin & Beauty

More money.
Less mess.
Actually yours.

Kat Martyn
The Kat Martyn Effect
Leave every call feeling like you can take on the world.
More MoneyLess Mess£7K MonthsWork 3 DaysReal StrategyActually YoursMore MoneyLess Mess£7K MonthsWork 3 DaysReal StrategyActually Yours
300+
Skin & beauty business owners mentored — as of 2026
15
Years building in sales & marketing
£7K
Monthly income, part-time — the standard
9mo
Deep mentorship, not a course
01 / About

Hi, I'm Kat. And if you're here, chances are… you're very, very good at what you do but your business isn't quite where you want it to be.

Maybe you're fully booked but still not seeing the money you expected. Maybe your income feels inconsistent. Or maybe you're just tired of working so hard without it really paying off.

That's exactly where most of my clients start.

Kat Martyn
My Story

I didn't start
in coaching.

I spent 15 years in corporate London, building a strong foundation in sales and marketing — skills I now use every day to help my clients grow their businesses properly.

True story: I was sitting in my kitchen drinking a cup of tea and an idea popped into my head — "you should open a skin business and call it The Face Tonic." So I did.

I know that makes me sound mad but that was the start of my life-changing journey that led me to where I am today. I built The Face Tonic from scratch in the skin industry, so I know what it's like behind the scenes — the pressure, the long days, the constant feeling of "what am I missing?"

At one point, I had the "busy" business everyone aims for — fully booked, no gaps, always in demand. But the reality? It wasn't as profitable or sustainable as it looked. And that's when everything changed.

Read the full story
The Shift

Being fully booked isn't the goal.
Being profitable is.

Once I started focusing on pricing, systems, client retention and proper strategy — everything shifted. More income. More structure. Less stress. That's what I now help my clients create.

What I help with

I mentor skin & beauty
business owners to
actually make money.

I'm honest, strategic, and very results-focused. I'll support you — but I'll also challenge you. Because most people don't need more information. They need to actually implement what works.

01

Pricing that pays

Charge properly, without the wobble. Build offers that actually work financially.

02

Consistent revenue

Stop relying on inconsistent bookings. Build predictable, repeatable monthly income.

03

Sales without ick

Convert enquiries into paying clients — in clinic, on Instagram and in the DMs.

04

Content that converts

Not dancing. Not vanity metrics. A booking engine, not a hobby.

05

Systems & team

Structure, SOPs, a team that sells. Step back from the treatment room without losing income.

06

CEO mindset

Undercharging usually isn't a strategy problem. We work on mindset, too.

— A real result · Watch the story
Jess, The Ruby Rooms RoystonWatch the story →
— Real result · The Ruby Rooms Royston

Doubled her income to consistent £20K months — without working more hours.

£20K
Monthly revenue
Kat Martyn
Who I work with

Women who know
they're capable of more.

  • 01Know they're capable of more
  • 02Are ready to stop playing small
  • 03Want to make more money and enjoy their life

If you're looking for someone to just "motivate" you — I'm probably not for you. But if you're ready to actually change things… you're in the right place.

— Common questions

Honest answers.
No fluff.

Kat Martyn is a UK business mentor specialising in skin and beauty businesses. With 15 years in sales and marketing and experience building her own skin clinic, The Face Tonic, she has mentored over 300 beauty business owners through Scale Up Society and Clinic Launch Lab.

Scale Up Society is a 9-month group mentorship for skin and beauty business owners who want to build consistent £7K+ months working three days a week. It includes 1:1 strategy calls, group coaching, marketing and mindset support, plus a private community.

Clinic Launch Lab is a 9-month high-level mentorship for clinic owners ready to grow, scale and step into CEO mode. It covers sales training for the team, retail and upsell systems, marketing, operations, finance and remote team building.

Real client results include Jess at The Ruby Rooms Royston doubling her income to consistent £20K months without working more hours, Leanne at Sculpt and Define Studio reaching consistent £9K months working three days a week, and Adele at The Beauté Spot moving from burnt out and undercharging to consistent £5K+ months working less. Average member income inside Scale Up is £7K monthly.

Skin and beauty business owners — facialists, aestheticians, clinic owners, and skin therapists — who are good at what they do but want their business to be more profitable, structured and enjoyable. Not for people looking for cheerleading or passive learning.

Send a message via the contact form below or email hello@katmartyn.com. Kat takes a small number of clients into each cohort to keep the support high-touch, so spaces are limited.

Ready?

Stop guessing.
Start building.

Book a free strategy call and let's talk about what's actually possible for your business.