Programme 02 / Clinic Launch Lab

Build a clinic
that actually
works.

A 9-month high-level mentorship for clinic owners ready to grow, scale and step into CEO mode. Not chaos. Not guesswork. Not burnout.

Kat Martyn
This is for you if…

You're stuck in the "busy but overwhelmed" stage.

01You're a clinic owner who feels stuck doing everything yourself
02You want to grow but don't have the structure or strategy
03Your marketing is inconsistent or not converting
04Your team don't confidently sell or upsell
05You know you should have systems but don't
06You want to step back from the treatment room (without losing income)
07You want mentorship — not just another course
The transformation

By the end, you will
operate differently.

01
A clear clinic growth plan
02
A trained, revenue-generating team
03
Sales systems that run daily
04
Marketing that turns into bookings
05
Content that attracts clients consistently
06
Strong profit visibility & pricing confidence
07
Simple finance + operations systems
08
A remote support structure
09
Confidence as the CEO — not the practitioner
— A clinic owner who scaled · Watch the story
Jess, The Ruby Rooms RoystonWatch the story →
— Real result · The Ruby Rooms Royston

Doubled her clinic income to consistent £20K months — without working more hours.

£20K
Monthly clinic revenue
What's inside

This is not just training.
It's implementation + execution.

My guest expert trainers directly train your team on consultation sales, treatment plan selling, retail product sales, upselling upgrades, membership sales, rebooking systems, client journey selling, confidence scripts and objection handling. They learn what to say, when to say it, and how to say it — without feeling awkward or pushy.

We install retail scripts, product recommendation flows, checkout conversations, add-on offers, upgrade prompts and membership positioning — so your average client value increases without increasing workload.

No dancing. No content for vanity metrics. We teach you and your team how to capture content daily, behind-the-scenes content, stories that sell naturally, treatment room content, authority positioning posts, proof content and transformation storytelling. Your content becomes a booking engine — not a hobby.

Story frameworks, booking CTAs, engagement triggers, DM conversion flows, and the full lead → consult → booking pathway.

We help you build sales systems, client journey systems, follow-up systems, rebooking systems, referral systems, membership systems, and the hiring and management of your dream team.

You'll learn when to hire a VA, when to use outbound support, what to delegate first, how to structure remote roles, manage them properly and measure output. So you stop being where everything starts and ends.

True treatment profitability, pricing correctly, margin targets, offer structuring, revenue forecasting, cost control and growth planning. Because busy does not equal profitable — and we fix that.

Programme structure

9 months. Each with a focused growth theme.

MONTH 01
Foundations & Clinic Positioning
Who you are, who you serve, how you're different. The unshakable base.
MONTH 02
Profit, Pricing & Offers
True profitability. Pricing confidence. Offers that actually work on paper.
MONTH 03
Marketing & Content That Converts
Content frameworks, authority positioning, content that books clients.
MONTH 04
Sales Systems & Team Training
Scripts, objection handling, consultation conversion — for you and your team.
MONTH 05
Operations & Delegation
SOPs, VAs, remote team, what to delegate and how to measure output.
MONTH 06
Scale, Leadership & CEO Transition
Step out of the treatment room. Step into the CEO seat.
MONTH 07–09
Implementation Support
Anything you need. Myself and my guest experts — here for you.
Your support

High-level mentorship.
Not passive learning.

Weekly group calls

With me or a guest expert.

1:1 strategy calls

High-level, personalised support.

Guest expert delivery

Sales, marketing, ops, performance coaches.

Team training access

Your team can attend relevant sessions.

Templates + scripts

Ready to implement on day one.

Community & accountability

You are not doing this alone.

FAQs

Questions
answered.

The questions Kat gets asked most — answered honestly.

Scale Up Society is for solo operators and small teams building to consistent £7K months. Clinic Launch Lab is for clinic owners who are ready to scale the whole operation — training a team, installing systems, delegating properly, and stepping into the CEO role. Different stage, different depth.

Not a full team — but you should be at a stage where growth beyond yourself is the clear next step. If you're still solo and building your first £7K months, Scale Up Society is the better starting point.

That's exactly what it's designed for. Sales training is delivered directly to your team by specialist trainers who do this for a living — not just Kat talking about it. They learn scripts, objection handling, consultation conversion, and how to sell confidently without feeling pushy. It changes behaviour, not just awareness.

Kat brings in specialist trainers for sales, marketing, operations and performance coaching. They don't just advise — they deliver hands-on training to you and your team directly. It's one of the things that sets Clinic Launch Lab apart from standard coaching programmes.

Yes — team training access is included. The sessions for your team are separate from the clinic owner sessions; they're built specifically for staff, covering sales, consultation conversion and marketing delivery. Your team gets direct, hands-on training designed for them — not a filtered version of what you're learning.

Most clients see measurable change in the first 60–90 days. The programme runs for 9 months because deep, lasting change — particularly around team behaviour and operational systems — takes time to properly embed. Quick wins happen early; the transformation builds throughout.

The bottom line

A clinic that runs properly.
A team that sells confidently.
Profit you can see.

Want a free taste first? Watch the £7K training